Ethics and Goverance Coursework Example | Topics and Well Written Essays - 1000 words

Ethics and Goverance - Coursework Example For gaining global competitive advantage, its expansion to different areas of the world is essential and hence the selling of its stake to Coco-Cola is highly justified. 2. Innocent Ltd. will have advantage of getting some critical inputs form the giant company like Coco-Cola in the crisis time. For example, it may get some benefit in the form of management techniques in dealing human resources and also in the form of strategic management. In addition, the products of Innocent Ltd. can be sold even in remote pockets where ever Coco-Cola has establishments. 3. It may have a collaboration with the Coco-Cola for opening new branches in areas where Coco-Cola has already established its branches and can very much maintain that its quality policy would be maintained as good as that of earlier period. The founders of the company would still lead from the front and hence, the quality of the products would be well maintained in terms of environmental and health safety and customer satisfactio n. 4. The people’s awareness about Coco-Cola products is far higher than that of Innocent Ltd. and hence the higher number of customers would be in a position to taste Innocent products after the collaboration. 5. As Coco-Cola has already established branches in several areas, with out spending any additional expenditure, the Innocent can sell its products through these branches which certainly results in cost minimization and profit maximization. Disadvantages 1. The credibility of Innocent Ltd. among its customers has been its main strength till now which has driven the business. The company is well known for its commitment and dedication for manufacturing or producing healthy fruit juice products which contain socially and environmentally aware ingredients that are free from environmental pollution and health hazards and for better packaging techniques (Sweney, 2009). The customers prefer the products from this company for this quality consciousness and ethical standards. But, due to selling of its stake to Coco-Cola company which is known for producing non healthy

Accounting for Managerial Decision Making Research Paper

Accounting for Managerial Decision Making - Research Paper Example Traditionally, there are two things which are calculated while performing the cost volume profit analysis. These are calculating the contribution margin and contribution margin ratio. (Navaro, 2005) Contribution Margin = Sales – Variable costs Contribution Margin Ratio = Contribution / Sales The above calculations therefore focus on the overall fixed and variable costs of the firm while at the same time providing insight into how the costs vary with the output. However, when this technique was developed, firms were more labor intensive and had different manufacturing costs break up. The new firms have more constant costs which normally do not wary because most of the modern organizations are now capital intensive organizations with fixed labor costs. For example, a supervisor may be paid the same wages regardless of the fact that whether the machine works at its full capacity or not. As such many argue that the maximization of the contribution margin may no longer be relevant for the modern organizations. (Luther, and O’Donovan., 1998)... Further, since the capital intensive firms have higher fixed cost ratio in their total cost structure therefore capital intensive firms may not be able to clearly identity their breakeven point based on the CVP analysis as this may be misleading. In a capital intensive firm, more costs goes to the management and operations of the capital intensive equipment with little costs going towards the labor and other overheads. The excessive contribution by the manufacturing overheads therefore makes it irrelevant for the capital intensive firms to actually use the CVP analysis. 2) The traditional theory on corporate finance and accounting suggests that the major task of the managers is to ensure that their actions result into the generation of value for the shareholders. Thus the common objective of the firm or the business has been focused upon the profit maximization and the maximization of the shareholders’ value. Any business activity which does not result into the above two there fore may not be considered as the real objectives of the firm. The traditional accounting therefore seems to portray only the above basic aims of the firm i.e. capturing how value and profitability can be maximized and based on these principles different accounting estimates and procedures are made. The latest trends however suggest that the firm’s only objective cannot be limited to just the maximization of the profits or the shareholders’ value. Now firms also being viewed as larger part of the society with different other objectives too including sustainability of the environment as well as corporate social responsibility.( Islam, and Dellaportas,

The Relationship Between The Big Five Personality Psychology Essay

The Relationship Between The Big Five Personality Psychology Essay Personality traits as the characteristics of a person with consistent patterns of behaviour are undoubtedly playing a significant role in determining a students success in pursuing his or her tertiary education. Therefore, this research aims to investigate and examine the effects of personality traits on the students performance in UTAR Kampar Campus, Perak, Malaysia. As proposed by Costa and McCrae (1992), the Big-Five Personality Traits model has been used in this study whereby the model categorizes humans personality into five factors, namely the Conscientiousness, Agreeableness, Openness to Experience, Extraversion, and lastly Neuroticism. Target population for this research is approximately 408 students and a questionnaire encompassing 3 sections was presented to the respondents. The study subjects were 200 accounting students in UTAR Kampar Campus. For data analysis, the Pearson Correlation Analysis and Multiple Regression Analysis are adopted to determine the relationships bet ween the variables. Overall, completion of this study will provide a guideline as to which traits would be favourable for students to harness so as to achieve better results in tertiary education. Lastly, this study also confirmed the validity and reliability of the Big-Five Personality Traits model as proposed by Costa and McCrae (1992). CHAPTER 1: INTRODUCTION 1.0 Introduction This chapter gives a general idea of this research, where it comprises of seven sections. The research background briefly explains what are personality and students performance. The problem statement is addressed in the second section. Research objectives and research questions are also highlighted in this chapter and lastly, significance of the study, outline of chapter, and conclusion is followed by. 1.1 Research Background When someone talks about students performance, what is it actually refers to? Past studies broadly defined students performance as a pedagogical terminology used to determine learners achievement in formal education while to measure a students performance is only by examinations (Tope, 2011). Apparently, it gives rise to the question of whether what is the definite measurement of it? Is examination the only way to measure a students performance? Does the employers nowadays only concern about students academic achievement? While most employers actually view that way, it would be unfair to only compare a persons past achievement in a sole aspect. Nonetheless, some employers nowadays are different whereby they perceive that a successful student should include academic success, secured position in career field, and ability to apply knowledge and skills in real life (Dean, 1998). Therefore, quantitative measurement such as Grade Point Average (GPA) may not be the only factor to determine a students performance whereby other qualities such as communication skills, leadership, and team performance should also be considered (Sansgiry, Bhosle Sail, 2006). Due to aggressive competitions in business world, employers demand higher requirements in fresh graduates (Maurin, Thesmar Thoenig, 2002; Koda, Yuki Hong, 2011). The criterion includes time management, teamwork and leadership ability (Weligamage Siengthai, 2003). Students possessing such skills are definitely in a better position of securing job opportunities. Therefore, higher attention should be placed on graduate students personality as it affects their employability which in turn influences unemployment rates in Malaysia (Ismail, 2011). On the contrary, when people talks about human personality, what is the first thought that comes into your mind? Most people think that it is the different attitudes or habits that each individual possess. This is known as the individual differences or national characters that differentiate people (Mooradian Swan, 2006). Previous studies clarified that there indeed exist differences in individuals attitude from different countries (Lynn Martin, 1994). A simple example of this is where some people would tend to be more sociable and talkative, and some would be the exact opposite (Wilt Revelle, 2008). Such difference would somehow cause different outcomes in ones education with their future career at stake. While it is difficult to completely define the term personality, Pervins study defined it as the characteristics of a person with consistent patterns of behavior (Saleem, Beaudry Croteau, 2011). Apart from that, recent studies presented that personalities can be branched out to other perspectives such as the biological model of the Big-Five personality traits (DeYoung, Hirsh, Shane, Papademetris, Rajeevan Gray, 2010), and the Dark Triad personality traits (Jonason, Webster, Schmitt, Li Crysel, 2012). Personality is becoming an important factor in various situations (Caspi, Roberts Shiner, 2005) where at working place, a right personality allow workers to interact well with colleagues and clients thus expanding their network span; at university, students are more sociable thus studies in a comfortable environment (Bester, 2007). Furthermore, many human-made issues and criminal cases can be related to the decline in ones personality, in other words, lacks of Personality Development (PoliÃ…Â ¡enskà ½, 2006). Then, Jinnie (2011) stated that a person with good personality will enhance his or her communication skills and anger management. Meanwhile, in managements perspective, a positive personality will aid in clearing workers negative conditioning, anxiety, and depressions in solving problems (Morton, 2011; Brunello Schlotter, 2011). Therefore, personality is an important determinant of career choice (Holland, 1976). In relation to students performance at school or university, prior studies have identified the five personalities that affect students behavior where this in turn affects their performances. In this case, the Big-Five personality model is an effective way to predict an individuals behavior as it has been widely used and proved to be convincing (Noftle Shaver, 2006; Robbins, 2007). 1.2 Problem Statement Students performance has been a questionable factor on the employability of fresh graduates and how well are they satisfying the qualities that the employers looking for (Marshall, 2010). According to Department of Statistic in Malaysia, unemployment rate among fresh graduates has been rising from 2.6% in 1996 to 3.1% in 2011. The Prime Minister of Malaysia also indicated that the highly skilled workforce in 2010 is only 23% where this percentage is still far from the minimum requirement, compared with some of the developing countries (Ramakrishnan Yasin, 2011). In the past decade, there are various studies being carried out by the researchers to examine the effect of students performances using the Big-Five personality traits. Gray and Watson (2002) investigated the connections between personalities and sleep that have the combined effects on students academic outcomes in United States. According to Komarraju, Karau and Schmeck (2009), personality traits are important to improve students self-motivation in attaining higher academic honors. Besides, a study in Iran investigated that students distinct characteristic and personality is one of the variables that affect their academic achievement (Hakimi, Hejazi Lavasani, 2011). On the other hand, Taher, Chen and Yao (2011) studied the relationship between MBA students performance and their personality traits whereas Kalshoven, Hartog and Hoogh (2010) carried out a study on individual leadership skill and used only three out of five of the big-five personality traits (conscientiousness, agreeab leness, and emotional stability). However, there are still some deficiencies in the past empirical researches. The study in Gray and Watson (2002) only focuses on the universitys students in their country, therefore no firm explanations that the results of the past research are valid in Malaysia. Besides, Komarraju et al. (2009) pointed out that the personality of the students is being influenced by the environment as the research was conducted in various universities. In addition, Hakimi et al. (2011)s study is very limited due to the area of research were not conducted in Asia. This indicates that little study has been done on the students in Malaysia. Moreover, the study of Taher et al. (2011) also ignored the other aspects of students performance other than their scores and grades. Lastly, Kalshoven et al. (2010) did not include all of the Big-Five factors of personality traits in their research and this implies that the researchs results and measurements of personality traits may not be accurate. Therefore, this research is carried out to fill the gaps of past researches by investigating the personality traits as the one of the important factors that affects the several aspects of university students performance in Malaysia. 1.3 Research Objectives and Research Questions Table 1.1: Research Objectives and Research Questions Research Objectives Research Questions General Objective In general, this research aims to investigate and examine the relationship of personality traits on the students performance in UTAR. General Question Do personality traits relate to the students performance in UTAR? Specific Objectives To examine the relationship between conscientiousness and students performance in UTAR. To examine the relationship between agreeableness and students performance in UTAR. To examine the relationship between openness to experience and students performance in UTAR. To examine the relationship between extraversion and students performance in UTAR. To examine the relationship between neuroticism and students performance in UTAR. Specific Questions Is there any relationship between conscientiousness and students performance in UTAR? Is there any relationship between agreeableness and students performance in UTAR? Is there any relationship between openness to experience and students performance in UTAR? Is there any relationship between extraversion and students performance in UTAR? Is there any relationship between neuroticism and students performance in UTAR? Source: Developed for the research 1.4 Significance of the Study 1.4.1 Theoretical Perspective From an educational perspective, this research can serve as a basic guideline for future researchers as it is a modified research model in terms of measuring students performance qualitatively. This research also confirmed the previous theory of Five Factor Model of personality traits by Costa and McCrae (1992), thus adding credibility towards the theory. 1.4.2 Practical Perspective From country-wide perspective, students, as the citizens of Malaysia, developing their personality and improving their performance would boost overall capability and reduces unemployment rates in Malaysia as more students will be employed. From the industry perspective, findings from this research may contribute to the employer by providing the basic information on which type of employees personality is preferable. Although it may not be of huge importance, employers should not overlook this aspect in recruitment as employees with great personality will definitely enhance the organizations intellectual use of available human resources. 1.5 Chapter Layout Chapter One covers the introduction of this research which includes research background, problem statement, research objectives and questions, and lastly the significance of this study. Chapter Two explores the core theories by reviewing literatures of past empirical studies and developing theoretical framework and hypotheses. Chapter Three explains the research methodology adopted whereby it includes the research design, population and sampling procedures, data collection and analysis techniques, and variables and measurements. Chapter Four presents the analyzed data and results from the target respondents detailed in descriptive and inferential analysis, and scale measurements. Chapter Five briefly concludes this research as it summarizes the findings from this research and also providing implications, limitations, and recommendations for this research. 1.6 Conclusion This chapter has acknowledged the problem statement, research questions and objectives, significance of the study and the outline of the research project. In Chapter Two, it would then provide the relevant literature review. CHAPTER 2: LITERATURE REVIEW 2.0 Introduction The previous chapter has highlighted the introduction of this research project. This chapter will touch on the literature review of the research. Literature review provides a comprehensive review on the secondary sources of data done by previous authors or researchers such as books, journal articles, thesis papers, research projects, and reports. This chapter embodies five sections. Firstly, Section 2.1 is the review of literature whilst Section 2.2 reviews the prior empirical studies. Then, Section 2.3 shows the proposed theoretical conceptual framework. After that, Section 2.4 is the development of hypotheses. Lastly, Section 2.5 summarizes this chapter to provide a general understanding to the readers. 2.1 Review of the Literature Based on the prior researches, it has been widely accepted that the Big Five Personality Traits by McCrae and Costa (1992), and Digman (1990) can determine ones individual characteristics (Moghaddam, Peyvandi Wang, 2009). In this part, this research will define and explain thoroughly each of these traits to provide for the development of hypotheses for this research and lastly, relating each of them with the students performance. 2.1.1 Conscientiousness Conscientiousness is defined by John and Srivastava (1999) as individual differences in the propensity to be goal directed (Savelyev, 2012). According to Barrick and Mount (1991), traits of conscientiousness includes being dependable, responsible, and organized (Trinh, 2002). More specifically, individual who is measured as high in conscientiousness is determined and strong-willed (Bruck Allen, 2002). 2.1.2 Agreeableness According to Nettle and Liddle (2008), Digmans and Grazianos study suggested that agreeableness is associated to a persons warmth, friendliness and conformance with others. It is also supported by Janss and Rabinowitzs study where traits of agreeableness include unselfishness, friendliness and modesty (Bozionelos, 2003). Thus, people who is high in agreeableness is likely to get along well with others (Judge, Livingston, Hurst, 2011). 2.1.3 Openness to Experience Yamagatas study defined openness to experience as people who are intellectually curious (McCrae Sutin 2009) and individuals who are measured high in openness are curious for inner and outer world (Bruck Allen, 2002). Conversely, low in openness to experience usually have a narrow and common interest and likes to enjoy routine activities (Flynn, 2005). 2.1.4 Extraversion Traits of extraversion can be represented by sociability, assertiveness, and social dominance (Bozionelos, 2003). Judges and Wastsons study also supported that viewpoint as it refers extraversion to sociability (Chan, 2007). In other words, it is a tendency to search for stimulation and to enjoy mingling with other people. 2.1.5 Neuroticism Defined as a tendency to experience unpleasant emotions easily, neuroticism continuum ranges from calm and composed to nervous and anxious (Greenberg Baron, 2008). Eysenck (1967) defines that neuroticism accounts for a low tolerance for stress (Norris, Larsen Cacioppo, 2007). In other words, neurotic people respond poorly to environmental stress, and often interpret ordinary and minor situations as threatening and difficult (Hettema, Neale, Myers, Prescott Kendler, 2006). 2.1.6 The Relationship between the Big-Five Personality Traits and Students Performance Chamorro-Premuzic and Furnham (2003) indicated that conscientiousness has a strong direct positive relationship with students academic performance and this is also supported by many existing literatures (Conrad, 2006; Zyphur, Bradley, Landia Thoresen, 2008). However, some showed otherwise as a mediating factor exist (Conrad Patry, 2012). The trait is also able to influence a persons behavior which in turn affects their academic behaviors such as self-efficacy and learning styles (Bong, 2008). Additionally, Laidra, Pullmann and Allik (2006) studied the relationship of personality traits and general intelligence with the students academic performances. The study showed that Conscientiousness has a positive association with academic performance. H1: There is a positive relationship between conscientiousness and students performance. Farsides and Woodfield (2003) indicated that agreeableness is negatively correlated with absence for classes. Furthermore, high attendance in classes and seminars has a positive contribution on students performance (Arulampalam, Naylor Smith, 2008). Nevertheless, Nyugen, Allen Fraccastoro (2005) proposed that there was indirect relationship between agreeableness and students performance as the learning style is the mediating factor (Chamillard Sward, 2005). Students with this trait are able to interact and learn well with others especially in groups; thus, agreeableness also enhanced team cohesion which in turn affected their performance positively (Oneill Kline, 2008). Thus, agreeableness is positively correlated with students performance (Taher Jin, 2011). H2: There is a positive relationship between agreeableness and students performance. Duff, Boyle, Dunleavy and Ferguson (2003) revealed that openness has positive effects on learning approach (deep approach) and such approach is positively related to students performance. Learning approach plays an important role in linking the Big-Five traits with students performance (Cano Berben, 2009; Chamorro-Premuzic et al., 2006). This is further supported by Chamorro-Premuzic, Furnham and Lewis (2006). Furthermore, Furnham, Monsen and Ahmetoglu (2009) proposed that openness had significant relationship with students performance provided the mediator is deep approach. H3: There is a positive relationship between openness to experience and students performance. According to Furnham, Zhang and Chamorro-Premuzic (2006), extraversion can be recognized as a persons interpersonal and intrapersonal skills. Furthermore, extraversion is made up of two central components; affiliation which was having warm personal relationship and agency which was being socially dominant (Bono, 2004). In addition, the most common definitions of extraversion are ascendance and sociability (Mooradian Swan, 2006). Therefore, extraverted individual are more likely to have a desire to work with others and more confident in their ability to work effectively within a team structure. It is essential when an individual is joining a group study and will enhance student performance (Morgeson, Reider, Campion, 2005). In spite of this, students with high extravert personality prefer to be sociable and active in extra-curricular activities rather than focusing on their studies. Thus, students performance would be adversely affected. Chamorro-Premuzic and Furnham (2003) research ed on the relationship of personality traits and students academic performance at University College London and as a result, extraversion was negatively related with students academic performance. H4: There is a negative relationship between extraversion and students performance. Neuroticism may affect a persons ability resulting in poorer academic performance (Chamorro-Premuzic Furnham, 2006; Lievens, Ones Dilchert, 2009). As cited under Ahmad and Rana (2012), many neurotic students suffered higher percentage of failures in examinations because this trait shifts the students concentration away from study due to negative emotions. On the other hand, students who obtained high grades were less associated with anxious emotions (Al-Qaisy Khuffash, 2012; Al-Qaisy, 2011), this suggested students with high grades are good in managing their stress. Nevertheless, Poropat (2011) conducted a research about the use of personality in predicting academic performance and proved that there is significant negative correlation between neuroticism and academic performance. H5: There is a negative relationship between neuroticism and students performance. 2.2 Review of Relevant Theoretical Models 2.2.1 The Big-Five Personality The earliest founders of The Big-Five Theory are Tupes and Christal (1961) as they established the five factors of personality traits that we know today (Busato, Prins, Elshout Hamaker, 1999). Unfortunately, their study was published in an obscure Air-Force publication that was not read by many people, therefore the theory was not widely-known at that time (Locklair, 2011). According to Goldberg (1993), other early explorers of The Big-Five include Borgatta (1964) and Smith (1967) who continued the founders work. The first version of this theory is called  The Big-Five, introduced by  Warren Norman in 1963 (Boeree, 2006). The Big-Five Personality Traits is a comprehensive research which analyzes human personality together with their traits (Digman, 1990). Particularly, a five-dimensional personality traits model is proposed by McCrae and Costa (1992) after studying on the Five-Factor Model (FFM) and its applications. To further understanding humans personality, this study categorized humans personality into five main factors, namely the Conscientiousness, Agreeableness, Openness to Experience, Extraversion, and Neuroticism. FFM model dominated the personality field over the past two decades due to its famous recognition as a comprehensive description of personality traits and provided a major degree of convergence in the trait-factor analytic psychology (Nikolaou Robertson, 2001). This study has come across many researches about the Big-Five personality model. Thus, it shows that this model can be used in many areas as it gives us the fasters and accurate way to identify a persons attitudes and behaviors (Pickens, 2005). However, the Big-Five personality model has also been discovered to have effects on social or friendship networking behavior (Wehrli, 2008); in addition that it is also a good predictor for employees job performance (Hurtz Donovan, 2000; Fietze, Holst Tobsch, 2010). Nevertheless, this model can also be applied to almost everyone in this world every individual possess all five personalities of the model to a greater or lesser extent (Soto, Gosling, John, Potter, 2011). Apart from that, the Big-Five model is also applied to the research done by Distel, Trull, Willemsen, Vink, Derom, Iynskey, Martin and Boomsma (2009); studying the five personality traits and nature of personality disorders. Furthermore, in the aspect of employment, studies on the five personalities are also conducted relating to executive mangers job recruitment and fresh graduates (Dykeman Dykeman, 1996). The Big-Five includes Conscientiousness, Agreeableness, Openness to Experience, Extraversion, and Neuroticism. As there are many personality-related-researches also utilized this Big-Five model, this study exploit this advantage and uses this model to give us the faster and accurate way to identify a persons attitudes and behaviors (Kumar, Bakhshi Rani, 2009). Hence, this theory will be applied in this research as it is a widely-used theory in evaluating peoples personality (Brown Taylor, 2011; Wood, Linley, Maltby, Baliousis Joseph, 2008). 2.3 Proposed Theoretical/ Conceptual Framework Figure 2.1: Relationship between the Big Five Personality Traits to Students Performance Big 5 Personality Traits Independent Variables Dependent Variable Conscientiousness H1 H2 Agreeableness H3 Students Performance Openness to Experience H4 H5 Extraversion Neuroticism Sources: adapted from Taher et al., 2011; Anwar, Shahzed Ijaz-ul-Rehman, 2011; Chen, Tsai Chen, 2009 Based on the literature review, a conceptual framework has been developed and shown in Figure 2.1. This research is conducted to test the relationship between the independent variables and dependent variable. Whereby, independent variables comprises of conscientiousness, agreeableness, openness to experience, extraversion and neuroticism, whilst dependent variable is students performance. Previous researches (Nguyen, Allen Fraccastoro, 2005; Chowdhury, 2006) showed that the five factors have produced distinct results. From the proposed conceptual framework, hypotheses will be developed and it is to be proven after completion of a thorough empirical study investigating whether personality traits are related to students performance. 2.4 Hypotheses Development Based on the review of the prior empirical studies discussed at 2.1.6, a summary of the hypotheses development is presented as below. Table 2.1: Development of Hypotheses Personality Traits Hypotheses Conscientiousness H1: There is a positive relationship between conscientiousness and students performance. Agreeableness H2: There is a positive relationship between agreeableness and students performance. Openness to experience H3: There is a positive relationship between openness to experience and students performance. Extraversion H4: There is a negative relationship between extraversion and students performance. Neuroticism H5: There is a negative relationship between neuroticism and students performance. Source: Developed for the research 2.5 Conclusion A review of literature has been carried out in this chapter and it has been discovered that there are different opinions from researchers regarding the relationship between the Big-Five Personality traits with students performance. Besides, an understanding on the Big-Five Personality traits has been done for a clear explanation and how can it be associated with students performance. Then, a conceptual framework has been proposed to show the relationship between each trait with students performance. Finally, hypotheses have been developed based on the literatures reviewed and the discussion for relevant methods to be used in this study will be conducted in the following chapter. CHAPTER 3: METHODOLOGY 3.0 Introduction This chapter will address an overview of the research methodology. At the beginning of this chapter, the research design in term of quantity methodology and deductive research approach will be described. Next, the population, sample and sampling procedures would be explained. After that, data collection methods that have been applied which are primary and secondary data collection are discussed. In addition, variable and measurement were also being presented in this chapter. Lastly, data processing and its analysis would be presented to summarize the findings. 3.1 Research Design The main purpose of this research is to examine the relationship between Big-Five Personality Traits and students performance in UTAR. Primary data collection and survey method were used in this research in which questionnaires will be self-administered because it is affordable and time saving. Based on the purpose of this study, a deductive research approach was adopted. Besides that, a quantitative methodology was employed because it clearly and precisely specifies both variables of the study (Alaxei, 2002). Moreover, this type of research is a descriptive study because it describes and documents on a phenomenon (Johnson, 2001). The research is based on a cross-sectional study due to the time constraint by academic purposes. Hence, investigation was limited to a subset of population only. 3.2 Data Collection Methods 3.2.1 Primary Data Collection For this research, a self-administrated questionnaire is preferred because it provides convenience to both the researchers and respondents. As an effort to establish the validity and reliability of the survey questionnaire, a total of 30 questionnaires were distributed for a pilot test to check the questionnaires understandability (Black, 2008). After that, questionnaires were distributed to 270 respondents whereby they are expected to complete it under researchers supervisory within twenty minutes and returned to ensure no missing questionnaires. 3.2.2 Secondary Data Collection Secondary data collection involves the literatures review on related past studies (Daas Toth, 2012). This method is vital because relying on primary data collection is not adequate to complete this research (Sandall, Schwartz Lacroix, 2004). Besides, review on literatures also allows the researchers a better understanding on the topic and able to prove the hypotheses developed earlier (Bailey, 2006). 3.3 Sampling Design 3.3.1 Target Population Target population is a complete collection group of objects or people that are specifically identified for an investigation (Wang, 2007). Final year accounting undergraduates in UTAR, Kampar Campus were the target respondents for this research as there is no personality-related study addressing the wide aspects of students performance carried out in this university, hence this university is targeted to examine the relationships between the five factor model of personality traits and students performance. Previous personality-related researches only studied the relationships between personality and perceived benefits on e-ticketing behaviour, and also personality and social networking behavior. Undergraduate students tend to have a higher proficiency in English language, thus they would understand this researchs survey better. Moreover, another reason is that labor market is new to fresh accounting graduate as they will be joining the labor force soon and thus it is emerging trend for the employers to seek high performances, vital interpersonal skills and personality development among the undergraduates (Lim, 2011; Sirat, Chan, Shuib, Rahman, Kamil, Singh, 2012). Besides, Lim (2007) found out that the accounting students in Universiti Utara Malaysia (UUM) would have higher unemployment probability. This highlights that there might be a chance of UTAR accounting students facing the same problem since the competition for best and talented accounting graduates is getting more intense especially in large accounting firm (Brundy Norris, 2011). Therefore, it is interested to investigate the connection between personality traits and students performance in which will affects their employability in future. 3.3.2 Sampling Frame and Sampling Location According to Thompson (1999), sampling is necessary as it is too expensive and impractical to study on every single element in the population. However, sampling frame for this research could not be obtained as the students full details cannot be disclosed due to the universitys privacy policy. Final year accounting undergraduates in UTAR, Kampar Campus were the target respondents for this research because it is convenient and easier to be contacted for researchers (Loh, 2011). The popu

Qualitative and Quantitative Research Methods Essays -- Qualitative R

In this paper, I will define quantitative and qualitative research methods and provide examples in the context of social issues which will hopefully provide insight into how this methods are properly applied. Social issues are very broad and diverse and are usually made up of factors or consequences which directly or indirectly affect a person or many members of a society and are considered to be problems, controversies or both and are related to moral values, therefore their immediate social environment may become vulnerable in some respect which may also effect several individuals environment and in turn society. There are two methods of approaching study of the world; deductive and inductive (L. Osburn, personal communication, August 11, 2011). Quantitative research uses a deductive reasoning also known as top to bottom or (top down approach) starting with a theory, then the hypothesis, followed by observation and finally confirmation , going from the general to the more specific. Quantitative methods use numbers and statistics to show the results of the research exercise and mainly are concerned with mathematics and statistics. In quantitative research there are levels of measurement being firstly nominal which are names of things followed by ordinal sequence of things, interval where the sequence has equal distance between each item, and ratio where there is a true zero (Alston & Bowles, 2003, p. 7-9). Quantitative research is the oldest form of research; it is incredibly formal, stemming from positivism paradigm, or the outside looking in approach. The method is about trying to establish cause and affect relationships between variables. This method can be considered non biased as the researcher isn’t us... ...or hindrance? Outcomes of social work student placements. Australian Social Work, 58(3), 301–312. doi:10.1111/j.1447-0748.2005.00222.x Barria, L., & Roper, S. (2010). The Development of institutions of human rights: A comparative stud. Palgrave Macmillan: New York. Faherty, V. (2008) Compassionate Statistics applied quantitative analysis for social services. Sage Publications: California. Research methods knowledge base, deduction and induction the web centre for social research methods. Retrieved from: http://www.socialresearchmethods.net/kb/dedind.php Coster, P., & Woolf, A. (Eds.).(2011). World book: South Africa’s Anti-Apartheid Movement, (pp. 56-57). Arcturus Publishers: Chicago. Stevenson, H. (1995). Relationship of Adolescent Perceptions of Racial Socialisation to Racial Identity. Journal of Black Psychology. DOI: 10.1177/00957984950211005

Home Soil by Irene Zabytko Essay

Home Soil is a story written by Irene Zabytko that takes place in Chicago during the Vietnam War. Bohdan, the narrator?s son, is the main character of the plot. His interaction with his father throughout the story proves that he is suppressing the pain that is within him. What led to this is the message that Zabytko intended for the reader; opportunities do not exist forever. Throughout the short story Bohdan displays regret, dwelling, and absolution as he realizes an opportunity has come and gone. The feeling of regret can weigh a person?s emotions beyond normalcy. As the story unfolds and the plane arrives in Chicago from San Francisco, Bohdan becomes immediately unsocial from an expected level. ?We stood apart, unlike the other soldiers and their families who were hugging and crying on each other?s shoulders in a euphoric delirium,? said Bohdan?s dad. Mentioned briefly in the beginning of the story was the fact that Bohdan?s dad was also in a war and had never spoken of it to anyone. As little words are exchanged, Bohdan?s dad finds himself wondering why his son has not told him any details of his journey. This is a realism that the father has had before in his own experiences. Zabytko then begins to tell the father?s story of regret in a lengthy description, including all of his war efforts. When regret is established one tends to dwell on that incident searching for a resolution. The semi-torturing act of dwelling is a replay of events that lead up to and include the regret that took hold. Bohdan?s parachute pin is a form of symbolism. The pin represents an unattainable dream of his. Bohdan hasn?t been able to stop thinking about the one thing he was not able to do. This, in return, explains why his concentrations seemed to be elsewhere than the reality he was living in. Bohdan?s dad also has flashbacks in his mind that cannot be controlled. Zabytko gives superb imagery as she has the dad describe his compelling story of regret. With a better understanding of dwelling through the father?s story the reader can now place a similar burden on Bohdan. ?I see him staring at the round carapace of a ceiling, stoic icons staring directly back at him,? said the dad. This image presents the importance of the thoughts that are running through Bohdan?s head. Once a person has dwelled on something to the point of driving himself insane he  then usually searchs for a forg iveness or absolution. When bad thoughts have reached maximum capacity and possibilities of correction seem impossible, the last resort is a formal freeing of one?s guilt. Built up throughout the story was Bohdans? social behavior. Also, throughout the story, the father?s emotional behavior built up with Bohdans? silence. Zabytko shows the father?s plea for forgiveness when he says, ?I should have shot her. I should have spared her from whatever she had to go through.? Ultimately Bohdan wants forgiveness as well. With his father by his side, crying in the garden, Bohdan tries to cleanse his regret. The only way out of one?s regret is to except it as a missed opportunity. Bohdan does this when he says, ?Tato, I didn?t know anything. You know, I just wanted to jump out from planes with my parachute. I just wanted to fly?.? As the story ends with that statement it is assumed that the father reveals his regrets to his son as well. With sin, guilt, and obligation one ponders why they exist. They are all some given opportunity that was taken or understood the wrong way. Zabytko shows how decisions are vital for survival and wrong ones can hurt you. Some opportunities do not exist forever; do not let them slip by as Bohdan and his father did.

School Community

This excellent, informative, yet dated book defines specific, diverse action plans for schools to build community support. The authors identify customer segments and various ways in which the schools can engage them, as well as inexpensive strategies for enhancing the schools image. Of particular use were the examples of surveys, community activities and pitfalls to avoid. The most highlighted activity is what the authors called in 1994 â€Å"database marketing†, which in 2007 terms is the precursor to data mining. The work was only available on photocopy, which made some of the footnotes and graphs unreadable, but generally the strategies expressed are useful in today's climate. Authors hold ph. D. in education and published a number of peer-reviewed articles. The book handles the issue of school and community relationship from a marketing point of view. It presents a number of action plans that are not tested with real evidence about their efficiency. Rovezzi & David (1994) suggested that schools use advanced marketing to build community support for identified customers. This would enhance school image. The plans utilized were derived from practical experience in the field of marketing. The effectiveness of the plans are unknown however since they were not employed before.